About

I built Decided because dinner became the kink in my system.

Hi! I’m Jessica. I’m a working mom of two in Michigan. I’ve worked in corporate roles for more than 15 years and led product teams for more than seven, including building a software business from zero. I thrive on being busy, and I create systems that keep the balls in the air, so to speak.

At home, especially after having two kids, I began to realize dinner was becoming a kink in my system. Groceries are expensive, and shopping between work and commutes is painful (if not impossible). Then I come home to cook, only to find I forgot to thaw the meat. And when we finally sit down for dinner, the kids won’t eat. I know my story isn’t an isolated experience of parenthood.

So I built Decided to carry that load, for me and for any parent who lives it. It plans our week around our real calendar, uses real recipes from real cooks, and sends one list to Kroger. Now other families use it too.