For recipe creators

Your recipes, cooked. Not just saved.

Your followers save hundreds of recipes and cook a few. Decided puts yours on a real night in a real family’s week, with the ingredients already on their grocery list and your name on the card.

I read every email and reply within two days.

Tuesday dinner

Your weeknight recipe
By Your name · yoursite.com
9 ingredients added to the listOn the family calendar

What you can count on

Built to grow your business, not borrow it.

Credit and traffic go to you

Every recipe carries your name and a link to your site, every time a family plans it.

Never a charge

Decided never charges you or your audience. Not to join, not to be featured, not later.

Your paywall stays yours

Subscriber recipes stay behind your subscription. We build around how you earn, not over it.

Not competing for your search

Decided does not publish your recipes on the open web. Search traffic for your recipes stays yours.

How we’d work together

It starts with a conversation about your business.

  1. We talk

    Thirty minutes about your week, your audience and how you earn. I'm here to listen, not pitch.

  2. I bring you a proposal

    A Decided experience shaped to your model, with what your readers would see and what you would get.

  3. We try it small

    A short pilot with a few of your readers, then we decide together whether it's worth more.

ideas on the table (not built yet, yours to shape)

  • A shelf of your recipes inside Decided
  • A planning experience just for your paid subscribers
  • A plannable week you send to your newsletter readers
Jessica Robinson, founder of Decided

Who you’d be working with

Hi! I’m Jessica, a working mom of two who builds systems for a living.

I’ve worked in corporate roles for more than 15 years and led product teams for more than seven, including building a software business from zero. I built Decided when dinner became the kink in my system. I want the people who write the recipes we love to win when families cook them.

no pitch deck needed

Tell me about your recipes and your readers.

A link to your site or newsletter is plenty. I read every email and reply within two days.

Email Jessica
For recipe creators: get your recipes cooked, not just saved